MD Anderson promotes sun safety, cancer prevention with PGA TOUR

http://youtu.be/O3nzTs7PUOM The University of Texas MD Anderson Cancer Center is expanding its efforts to promote sun safety and cancer prevention through a new partnership with the PGA TOUR. For the next three years, MD Anderson will serve as the Official Cancer Center of the PGA TOUR. “MD Anderson recognizes the importance of public education in our mission to eliminate cancer,” said Tom Buchholz, M.D., executive vice president and physician-in-chief at MD Anderson. “Through this new relationship with the PGA TOUR, our goal is to increase public awareness of sun safety habits so people can act to reduce their risk of skin cancer, among other diseases. Nearly 5 million people receive treatment for skin cancer in the U.S. every year. Since skin cancer is the most common malignancy – and is the most preventable – public knowledge is essential to ending this disease.” At select PGA TOUR and Champions Tour events, MD Anderson will provide special enhancements and materials for golf spectators. These include free sunscreen, SPF 30 lip balm, sunglasses, shaded areas, and interactive educational materials. At select tournaments, golfers and spectators also will be able to sign MD Anderson’s Strike Through Cancer Wall. "We are extremely pleased and proud to announce this relationship with the premier cancer center in the world and to give MD Anderson a new platform to inform fans and viewers about cancer prevention and detection," said Tom Wade, chief commercial officer of the PGA TOUR. "The PGA TOUR takes great pride in enriching the lives of others, and this relationship with MD Anderson provides us a wonderful opportunity to partner with its 20,000 cancer fighters on the important work they do every day." Learn more about MD Anderson’s partnership with the PGA Tour: http://www.makingcancerhistory.com/pgatour #endcancer
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