Amgen Breakaway from Heart Disease Amgen created Breakaway from Heart Disease™ as a complementary component to the Amgen Tour of California. The collective goal of the campaign is to fundamentally change the future of America’s heart health by helping people to find out more about their family’s history of heart disease and encouraging them to get active through cycling. Amgen has joined forces with leading advocates and organizations, including: Joe Montana and his wife Jennifer, the American Heart Association and Schwinn.